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28 July 2010
Pantene Pro-V has signed TV presenter Cat Deeley as the face of a campaign calling on women to celebrate good hair by giving it a swish. The six-month long Aqua Light Make a Swisssh kicks off on August 1, with TV and print ads fronted by Cat. It culminates in a world recording breaking swish event at the Clothes Show Live, Birmingham in December. 'Cat Deeley is the ultimate Pantene Pro-V girl, she has natural beauty, and healthy looking, gorgeous hair. Her genuine likeability and infectious charisma have led to her being adored in the UK and now also the US,' says a brand spokesperson.
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