Gossip Girl cast in Madonna's junior fashion campaign

29 July 2010

Actress and singer Taylor Momsen has been confirmed as the face of Material Girl, the junior fashion collaboration between Madonna and Iconix Brand Group, Inc. Taylor is fronting the multimedia advertising campaign rolling out in the US from next month across print, online, outdoor, at cinemas and in-store at Macy's. She is marking the launch with a live performance on the 4th floor of Macy's, Herald Square, New York on August 3. 'Taylor is a Material Girl, she has the ability to carry off numerous looks - edgy, rocker, flirty - which is exactly what the brand represents. It's all about expressing your own individual style,' says Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc. Madonna and her daughter Lola are attending the store on September 22, as part of the promotional activity.