Winner of the first series of America's Next Top Model Adrianne Curry is fronting a social media campaign for the fragrance, Erox. The ads see her in a series of video and comic strip parodies that poke fun at mainstream culture, characters and events. Named Geek's Revenge: Using Science to Win!, it pays homage to the retro comic style of Charles Atlas ads from the 1940s. Adrianne stars as a beautiful, modern-day cupid who uses Erox to help a fellow geek find love and confidence. Adrianne can next be seen on the judging panel for The Tester:3, premiering February 7.