Argentinean footballer Lionel Messi has been announced as the new Head & Shoulders Brand Ambassador. Chosen for his 'charisma, talent and confidence', the footballer is fronting a series of ad campaigns, targeted at US Hispanic males, promoting the Refresh for Men line. In addition, fans are able to obtain up-to-the-minute sports stats and photos of the athlete via the brand's Facebook page. Commenting on the partnership, Michael Saabia, brand manager, says, 'The fact that Leo is a fan of Head & Shoulders, and now our ambassador, gives us a tremendous opportunity to be able to create a personal connection with our Hispanic male consumers.'