Last night, musician and entrepreneur, will.i.am unveiled his i.am+ foto.sosho camera accessory for the iPhone 4/4s. Available exclusively at Selfridges, the gadget is the world's first digital camera accessory and app combination, designed to transform the iPhone into a 14 megapixel camera, featuring on-board editing, filters and social media connectivity. Speaking about the product will.i.am comments, 'I am proud to finally launch the i.am+ foto.sosho app and camera to the world from London. Our product fuses fashion with technology, changing the way you look at a smart phone, the i.am+ foto.sosho camera will make your smart phone brilliant.' It goes on sale at the London department store from December 6.